Davis Factor’s Camera-Ready Makeup

Davis Factor, the founder of Smashbox Cosmetics and a renowned fashion photographer, has played a significant role in pioneering makeup for the camera. Coming from a family deeply rooted in the makeup industry, with his great-grandfather being Max Factor, known as the “father of makeup,” Factor’s passion for photography and makeup was ingrained in him from an early age.

Photographer Applying Makeup to Model

Factor’s journey into the world of makeup began when he noticed the common issues faced during photoshoots. He observed that makeup often caused problems, such as powder flying around, creasing, and drying the skin, which disrupted the flow of the work. Determined to find a solution, he started spending more time in the makeup room, observing and analyzing the process.

First Ever Makeup Primer

This led Factor to create the first-ever primer, a product that prepares the skin for makeup application by creating a barrier between the skin and the foundation. He drew inspiration from the concept of using a primer before painting surfaces like cars and houses. The primer he developed not only fixed the issues he observed but also resulted in a smoother, more even skin tone in photographs.

Creating Camera-Ready Makeup

Factor’s innovative approach didn’t stop at primer. He continued to create different types of primers, including color-correcting and oil-free options, as well as an eyeshadow that wouldn’t crease. He also developed an anti-shine foundation to combat moisture and maintain a smooth, matte finish. Factor’s commitment to innovation and quality has kept Smashbox Cosmetics at the forefront of the industry.

While technology, such as artificial intelligence (AI), has revolutionized post-production processes and allowed people to apply virtual makeup filters on their phones, Factor believes that makeup remains essential for leaving the house. He acknowledges the possibilities that AI and technology offer but emphasizes that makeup is still necessary for real-life interactions.

Smashbox Cosmetics

Smashbox Cosmetics has adapted to technological advancements by staying ahead of the curve. When high-definition technology emerged, the brand responded with products that provided a photo-ready finish, ensuring that the foundation wouldn’t be visible in high-definition images. Factor’s dedication to staying on the pulse of technological advancements has allowed Smashbox Cosmetics to maintain its position as an industry leader.

Dreams of “Effortless” Makeup

Looking to the future, Factor envisions a world where makeup application becomes even more effortless and transformative. He dreams of a mold into which one can place their face and pull out a fully made-up look. His constant drive for innovation focuses on creating products that not only enhance appearance but also promote skin regeneration and use high-quality ingredients.

Davis Factor’s background in photography and his family’s legacy in the makeup industry have influenced his pioneering work in makeup for the camera. His creation of primer and continued innovation at Smashbox Cosmetics have revolutionized the way makeup is applied and photographed. With his forward-thinking mindset, Factor is poised to shape the future of makeup, focusing on quality, technology, and the ever-evolving needs of consumers.

Read the full interview by Anna Haines here